Ms. Villafranca is a Senior Vice President at Land Bank of the Philippines and currently serves as Group Head of the Central NCR Branches. She brings with her 33 years of branch banking experience, having held various positions in marketing, operations, and support functions. She rose from the ranks, beginning as a Branch Officer Development Trainee in 1992, and later served as a Contractual Cashier before becoming an Officer in several bank units, including the Customer Development Office, Market Research and Product Development Department, Consumer Banking, and Branch Operations Support Department. She also served as Branch Manager of various branches and supervised field units in her roles as Regional Head for Area IV-B and Group Head for Southeast Luzon Branches and North NCR Branches. Ms. Villafranca holds a degree in AB Philosophy from the University of Santo Tomas and earned her Master’s degree in Development Management from the Asian Institute of Management.
